Experimental campaign: Nek’ Zine Repair!

As a departure from traditional project advertising and dissemination through established, often oversaturated digital channels, in 2023, Ivčo Ružić and Gregor Sirotić Marušić, Kurziv’s young collaborators, conceived an experimental campaign that relies on organic sharing in physical space  – a printed zine Nek’ Zine Repair! (eng. Let’s Zine Repair!) that we distributed at our Repair events as a way to spread the ideas of reparativity and on our project’s activities.

Nek’ Zine Repair! zine is a first in our series of experimental campaigns, through which we play with media formats and test creative approaches to the communication of the project.

The zine was distributed in a way similar to a paper version of word-of-mouth. The visitors were handed out two zines  – one to explore personally and another to share with someone they feel would be interested in the project or themes.

The zine is an invitation to join the campaign  – to create a sticker or inspired by the idea of reparativity and bring it into the public space. It can also be folded out and used as a poster.

The zine includes adhesive paper on which people could design their own stickers, a short participatory drawing game to stimulate creativity, and finally an encouragement to think about their own reparative ideas, which they were invited to share in a digital community via a QR code or a link.

To awaken the collective creative spirit, we invite you to open the zine, where you’ll find the start of our collaborative poster on the back. Each of us has scribbled something, and now it’s your turn—you can add, draw, write, or illustrate your thoughts!